Commissioned to create a wine label for the San Giovesian Dotari family who just like it’s founder Claudio produces a simple and honest wine in the countryside of southeast Italy, the brief was to create something contemporary, minimal and stylish so heres what i did...

Tags

Art Direction

Packaging

The minimal approach drives attention directly to the essence and values of the product taking out any irrelevant distractions creating an original, bold and timeless look making the brand stand out and grow stronger with the passing of time assuring originality among it's competition.

Ideation

The first stages of brainstorming brought me back to basics using paper and scissors to find an authentic and organic look using geometrical shapes for the lettering giving it a unique handmade feel reflecting the genuine manual process and labor that goes into their wine production. The original label makes it easy to remember and stand out on the shelves. The shapes can be further recycled into ideas such as patterns and other adv materials.

The Label

Shapes are assembled to form the name Ciucaté, the font Helvetica Neue bold and light condensed is chosen to counter-balance the playful lettering creating harmony.

Commissioned to create a wine label for the San Giovesian Dotari family who just like it’s founder Claudio produces a simple and honest wine in the countryside of southeast Italy, the brief was to create something contemporary, minimal and stylish so heres what i did...

2017

Ciucaté