Built of simple geometrical shapes the bold and memorable logo resembles the letterforms comma dot dot representing the evolving collection of the museum.

Built of simple geometrical shapes the bold and memorable logo resembles the letterforms comma dot dot representing the evolving collection of the museum.

My first official logo created during my internship at Massimo Pitis studio who was one of my teachers at IED. During the time i was in the studio we worked on the Visual Identity of the museum located at the Duomo in the heart of Milan carrying a rich collection of national as well as international artwork from the 900's. My aim was to simplify and create a logo with strong impact and high recognisability using minimal geometric shapes, interpreted by Massimo into,.. (comma dot dot), see how the project developed over the time at Pitis website  and the Museum website here.

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